New Homes Marketing Trend (2 0f 8)
For decades, print (newspapers, brochures, flyers, postcards) was the dominant medium to market new homes. But the internet has changed everything. Now, most new home marketing and shopping has moved online. Digitalization has accelerated changes in new home marketing techniques as new digital marketing channels are constantly appearing and evolving.
Historically, online shoppers searched for new homes on wired desktop computers. But increasingly, they are searching for new homes on mobile devices. This rapid shift to mobile requires Builders to create responsive design websites and web apps.