New Home Marketing Trends (Part 6 or 8)
Websites were originally created for wired desktop users and were comprised of hundreds of linked static pages. Web browsers were ideal for searching, navigating, and viewing mountains of static content. But this traditional “big website browsing” approach is painfully slow, complex, and limiting in today’s hurried mobile world.
Today’s Homebuyers don’t want just a presentation of sample homes. They want to Find, Design, and even Sign Online. They also want an engaging, interactive, informative, and collaborative online shopping experience.
So what’s the solution? Integrate web apps into the websites. The web apps provide the dynamic personalized product experiences while the website is the virtual storefront that provides branding, generally static corporate referential information, and houses the interactive product design apps.